Ecommerce Web Design
Tips & Trends
Having ecommerce shopping carts integrated into websites is all-important in competing for cash flow. It gives people who show interest in your online offerings an immediate, easy, but professional way to pay for your product. Or it gives a convenient, secure way to pay an initial deposit for one of your services or programs. Unlike third-party shopping cart services or off-the-shelf carts that allow limited customizations,
Custom Shopping Carts in Web Design
To put you in position for increased sales or online donations,
Afford Ecommerce in West Chester, PA (Chester County)
can implement secure shopping carts for your websites.
Our custom shopping carts are carefully designed to contain the web design features
that today's buyers demand and to eliminate usage problems that buyers find annoying. We are proud of our
cart designs and think you and your customers will agree they allow the best possible online buying
experience. Our implementation of shopping carts includes customizing the graphical layout of all shopping
cart pages so that they are consistent with the look and feel of the rest of your website. This gives your
online buyers their initial feeling of assurance that your online cart is secure and fully integrated
into your web design.
But that is only the start of our secure integration: Afford Ecommerce will fully integrate your shopping cart with product and service pages designed to grab buyer interest, and will provide a user-friendly and informative checkout process that is integrated seamlessly with the necessary credit card processing for successful ecommerce. We will do the technical work to set up the necessary data encryption for your online transaction processing, to give your customers the payment data security they expect. Shopping carts will comply with currently accepted protocols for credit card security and data privacy.
Please take a few minutes to view the online Demo of our Shopping Cart, which we can customize to suit your specific needs.
Tips & Trends
People making purchases or donations online are increasingly wary about using their credit cards on websites that send them to another, third-party site to enter and process their card information. These days, people feel more secure about spending their money if shopping carts used in web design look like the rest of site pages and are fully integrated into websites. This expected integration includes enabling them to visit any page on which they can select a purchase item or read about your organization, and to go back and forth between these pages and a shopping cart page located within your same site.
Integration of Shopping Carts
When you are ready to add ecommerce to your business, Afford Ecommerce will recommend a secure
shopping cart that supports how you want to sell your products and services online. We will fully integrate
your online cart with pages in your web design, so that your website visitors know they are not leaving your secure
site while making their online purchases, and so errors do not occur while their purchases are itemized and
their credit cards are validated and processed. Shopping carts integration by our design method includes customizing shopping carts
so they have a look and feel ("graphical layout") that matches the rest of your web design. Our
integration also includes providing user-friendly ways for your buyers to interact with your webpages displaying
products and services, and with their shopping cart session.
Afford Ecommerce in West Chester, PA (Chester County) will integrate all aspects of your ecommerce website so your item selection pages (including any online product catalogs), shopping cart page, shipping options, and checkout page work seamlessly together. We will secure a reputable service ("payment gateway service") that connects your ecommerce with the proper banking network and appropriate fraud protection services. Our ecommerce web design will include a secure socket layer (SSL) certificate required for secure ecommerce processing. We will complete your shopping cart integration by providing data privacy and security statements for your buyers to read, and professional order confirmation pages your buyers can print.
Contact Afford Ecommerce in West Chester, PA to discuss a Secure Shopping Cart for your business.
Tips & Trends
It is becoming more common an ecommerce website to require an online buyer to enter the Card Security Code (CSC) number as part of the credit card information they submit. The CSC number is a 3- or 4-digit security code that is printed on the back or front of your credit card. The number appears on the a card's signature strip after the last four digits of your account number. As part of the ecommerce process, some credit card issuers will not approve the online transaction if the CSC Number does not match the code on the credit card.
Shopping Cart Security
Our company will provide your shopping cart with security that meets accepted industry
standards and help you be competitive in your industry. These standards include having an SSL certificate,
secure credit card processing, appropriate fraud prevention services for credit card processing, and a
data privacy policy (see below). Our ecommerce web design will include a secure socket layer (SSL)
certificate required for secure ecommerce. Your SSL certificate will implement 128-bit (or greater) data
encryption technology, so you can securely collect sensitive information online from your customers. Fraud
prevention services implemented will include verification of cardholder name and address and of the card CSC
number (printed on the back of the card). Your ecommerce website will comply with the Payment Card Industry
(PCI) Data Security Standard.
Contact Afford Ecommerce in West Chester, PA (Chester County) to discuss a Secure Shopping Cart for your business.
Tips & Trends
According to a Carnegie Mellon study, online buyers will pay more for purchases if online retailers can demonstrate they are doing a good job at protecting the data privacy of customers. One thing that indicates good privacy protection to buyers is if a retailer provides a data privacy policy statement online. Including a data privacy statement in your web design offers shoppers details about what data will be collected, whether any data will be stored, and how data will be used.
Data Privacy
For your customer privacy, we will design your ecommerce website so your shopping cart complies
with currently accepted guidelines for ensuring data privacy. Web design guidelines followed include those in the
Platform for Privacy Preferences (P3P) developed by the World Wide Web Consortium (W3C).
The P3P makes it easier for Internet users to assess privacy policies. Only about 20% of ecommerce sites
follow the P3P protocol. No sensitive credit card data will be stored by your ecommerce website; such data will only
be used during the credit card validation and payment authorization. In addition, no sensitive information
will be sent by any email generated by our web design. As part of the ecommerce solution we create for you, we will prepare a clearly
written privacy statement which you can preapprove and offer online for your buyers to read.
Tips & Trends
Making genuine customer appreciation a part of your online business is the best way to turn buyers into repeat customers and providers of good referrals. Nothing reassures a buyer like a well-timed, clear, and complete order confirmation, and they appreciate one that professionally and sincerely thanks them. Being able to print their order confirmation online is an added bonus. Give them the option of providing their email address, so you can send confirmations by email, with any sensitive credit card information omitted.
Order Confirmation
Poorly designed or unavailable order confirmation is a frequent complaint among today's online
purchasers. It can turn potential repeat buyers into unsatisfied, one-time purchasers. Accordingly,
Afford Ecommerce will please your online buyers by including accurate and complete order confirmation
as part of their online purchasing experience. We can design your order confirmation to include your
business logo, contact information, and other features of print receipts you might use in your business.
If you desire, our ecommerce web design will automatically email your business a record of the
online sale, without including sensitive credit card data in the email. In
addition, your online buyer also can opt to receive an order confirmation by email with similar data
privacy protection.
Contact Afford Ecommerce in West Chester, PA to discuss features you want for your Secure Shopping Cart.
Tips & Trends
Across the spectrum of ecommerce sites, online buyers most often give one of three reasons for abandoning their cart-- reasons every shopping cart from Afford Ecommerce strives to eliminate. One reason is the cart they try presents the shipping options in a confusing way. A second reason is the cart does not offer multiple options for shipping methods. A third reason is the cart does not let them compute shipping rates for an item accurately or soon enough in the online buying process.
Shipping Options
Other frequent complaints of online buyers are unclearly described shipping options and costs,
shipping fields which do not accommodate a buyer's full address, and other limitations.
Afford Ecommerce
will implement your website shopping cart with well-thought-out shipping features that will
please your buyers and support your desired shipping methods. Your custom ecommerce solution from Afford
Ecommerce of West Chester, PA, will let you avoid reasons buyers might abandon your cart. Read about these reasons in the
Tips & Trends section on the right side of this page. Your shipping methods will be clear,
flexible, and user-friendly.
Please take a few minutes to view the online Demo of Our Shopping Cart to see one example of how shipping can be implemented.
Tips & Trends
If you are or aspire to be a seller of brand-name or custom-made merchandise, an ecommerce website with an online product catalog is a business tool to seriously consider. More and more of your competitors are having such websites built for them. Afford Ecommerce can build you a professional online catalog that you can update as needed with new product images, information and prices.
Online Product Catalogs
One of the best purposes of a well-designed database for your website is to make it drive an
online catalog of your products and services. This is true whether you want to obtain your first
website and show visitors what you have to offer, or are ready to sell your products or services online
and join the many businesses reaping the benefits of ecommerce. Afford Ecommerce will design a database to
drive your online catalog, and to meet the needs of both your current offerings and those you expect to offer
in the future.
Afford Ecommerce
can provide you with a cost estimate to take you through working with us
to define all your necesssary catalog data, through our design of your catalog database and
catalog display webpages, and through your reviews and approval as we launch your online catalog.
Contact Afford Ecommerce in West Chester, PA (Chester County) to get a great products or services catalog for your business.
Tips & Trends
Website owners who offer a wide variety of products, spanning many product pages, have made their online customers happier and bigger buyers, by adding nice product search methods. Afterall, people are short on time and can give up your site in favor of another that's easier to use. Better product search methods are custom designed to complement your product lines and your customer's particular buying habits.
Online Product Searching
The easier your visitors can find product, service, or other information on your website, the
more effectively your website can work for you. As part of your professional website design, Afford
Ecommerce can provide clear, user-friendly ways for people to search for information on your webpages.
Our website designs always include easy page navigation methods, such as professionally designed menus
and convenient in-text links. Nicely designed search methods will complement this navigation in a website
that is highly informative, or presents an array of products either on display pages or in an online product
catalog.
Afford Ecommerce
will make it a point to test your online search features and their integration with your
web content. The end result will be an interactivity that your visitors will find useful and enjoyable.
Contact Afford Ecommerce in West Chester, PA (Chester County) to discuss a searchable ecommerce web design for your business.
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