Email Services ~ Web Design
Tips & Trends
Emailing is now an indispensable part of conducting most work. A good web designer will be able to set up email accounts to support both your online and offline business, and show you how to use them to your advantage. If you truly desire online success, you will quickly embrace emailing as a way to keep in timely touch with your current and prospective clients.
Email Account Setup
Once you have selected your website hosting service, let Afford Ecommerce ensure the email accounts
you need are fully set up and steps to using them are explained to you. This will immediately enable you to
start email communications with your customers and clients even before we launch your website. Most often, a set
of email accounts (rather than just one) is an efficient way to keep different types of email communications
organized and manageable. As part of email setup,
Afford Ecommerce
will recommend ways to dedicate certain email accounts for different tasks and/or staff in your organization.
Tips & Trends
Would you pay more attention to and read a concisely written email with colorful images, or a rambling one made up of just black and white text? Today, savvy website owners realize attractive, nicely formatted email announcements increase the potential return on their time. A good web designer can leverage current technology to set you up with easy-to-use methods so you, too, can deliver professional, formatted email announcements. Contact Afford Ecommerce to learn more.
Formatted Email Announcements
Well-worded, informative, and attention-grabbing emails sent to your desired recipients can go a
long way in maintaining interest in what your business or organization can offer. We offer a
1-Hour Free Consultation
to discuss ways you can get your announcements and attractive offers out in a timely manner,
without making your recipients feel your emails are excessive. Once you have set goals for what type of
email announcements will benefit your organization, Afford Ecommerce can set up a password-protected webpage
you can use to choose from a set of professional-looking email templates to use for your current email.
Using these email templates, you will be able to save time and catch the interest of your recipients.
From this email admin webpage, you can enter the text for your email, choose from a set of images to include
in the email, and then preview the email to see if you want to make any wording changes.
We will create a secure Web Database to support your automated emails and to prepare and store your email lists. Once you are satisfied with your previewed email, these webpages will enable you to select one of your email lists and send your email to all on the list.
Tips & Trends
The trend today is to get confirmation that someone has opted in to receive emails from your organization. This is so you do not appear to be one of those that send bulk spam. This problem is gone once your web designer sets up double opt-in email on your website. Let Afford Ecommerce show you how double opt-in email requires little effort from you, but can bring considerable rewards.
Double Opt-In Email Services
Formatted emails also can be sent in response to website visitors signing up to receive email announcements from you. Let Afford Ecommerce add a professionally designed opt-in email form to your website. With this, customers simply and easily opt in to your email offers, confirm their interest (their "double" opt-in), and can easily opt out at any time. Let Afford Ecommerce design a professional Double Opt-In Email Form for your visitors. Preview an example of our Double Opt-In Email Form and review the confirmation email you'll receive when you sign up for periodic Afford Ecommerce E-News.
Tips & Trends
Imagine how much effort you can save in finding new business or marketing leads if requests automatically come to you ! Well-designed websites will give visitors ways to ask for more information about your products or services, or to request phone calls from you, or price quotes, or appointments for services, or other valuable requests. You can provide forms for them to enter their requests, and these forms can automatically send their requests as immediate email notices to you.
Automated Email Notices
For any online form you provide for your website visitors, Afford Ecommerce can ensure the form
results are sent to you in a clear email notice, or are stored in a database that supports your website
(
See Databases ), or both. Order forms, sales inquiries, customer feedbacks, online quote requests, appointment requests,
support requests, and product/service reviews are just some examples of
Online Forms
which could be automated in this way. This automation will give you immediate notice that a website visitor has
expressed a specific interest, so you can respond in a timely manner. Email notices can be sent to you,
or to one of your staff members you've asked to respond to these emails. If you opt to have form results
stored in a
web database,
Afford Ecommerce
can provide you with password-protected webpages to view these
results in either a simple format or as formatted reports. We offer training to enable you and your staff
to use this powerful website tool easily and effectively.
Tips & Trends
Target segments of your existing customer base with appealing, informative emails that offer to truly address individual customer needs and entice them back to your business and website. Your goal is to generate growing interest, using a personalized touch to encourage positive responses from your customer base or public. This is the essence of email marketing.
Email Marketing
Ask
Afford Ecommerce
to set you up to use one of the most effective and least expensive ways to increase sales
and keep in contact with customers, clients and your public-- by Email Marketing! Email marketing involves writing
concise, informative, and attention-grabbing announcements or offers, adding visually attractive images,
and sending the resulting emails to a targeted email list. With a plan for timely and tasteful
email marketing, you can offer solutions that appeal to the needs of target segments of your emailing list.
This will help you get visitors returning to your website, your store, and your programs. Using the
competitive email designs from Afford Ecommerce, you can deliver attractive, promotional emails that put
you in position to help grow your online and in-store sales, or your
program participation. Let us help you
get started in Email Marketing. A necessary
part of your email marketing will include a professionally designed double opt-in email form on your
website to help grow your email list.
Tips & Trends
Email marketing starts with acquiring a seed list of prospects' contact information. To your seed list, send regular, promotional offers, and include reasons for recipients to recommend your email list to their friends and family. The key to growing your email list is using attractive, formatted emails and innovative incentives. Your growing email list will grow your base of potential buying customers and clients, or program participants.
Formatted Email Templates
To help support and enhance your email announcements or email marketing plan, Afford Ecommerce can
develop example emails ("email templates") to which you can type in additional text and add selected images.
These email templates are formatted with professional-looking layouts, and geared to commonly needed email
purposes.
Alternatively, you can ask Afford Ecommerce to complete your promotional emails on a monthly schedule as a time saver to you. Email templates and emailing services we provide to you would be customized to your business or organization identity and communication goals, and preapproved by you.
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